Rooted in an exploration of Gen Alpha’s evolving relationship with beauty, this project reimagines how a functional beverage brand can translate its identity into fragrance. Inspired by Poppi’s bold, benefit-driven ethos, this concept introduces a trio of hydrating body mists that merge skin-loving ingredients with playful, fizzy scent profiles. Through consumer focus groups and olfactive testing, we identified what the next-gen wants: multifunctional products, ingredient transparency, and joyful sensory rituals. To bring this vision to life, we partnered with a fragrance house to develop scents that embody Poppi’s personality, balancing fun with skin benefits and a modern fragrance experience. The result: vibrant, engaging packaging that captures attention and invites interaction.

Key Insight: Younger consumers are redefining fragrance,  looking beyond scent to how products feel, function, and reflect their personal style. Poppi Mist answers this with skin-beneficial formulations, flavor-inspired notes, and packaging that's not only fun and expressive but designed to sit across vanities, lockers and social feeds.

Question: How might brands continue to innovate in fragrance to align with evolving next-gen values delivering multi-functional benefits in one spritz? How can we create single products that meet a multitude of needs?